How to Get The Most From Your Website Chatbot
Meet your new sales rep: a Website Chatbot, no less... "A bot???", you say… Well, you may have noticed bots creeping into the world of websites. So, is there a bot in your
Fortune in the Follow-Up
There’s a bar scene in the movie A Beautiful Mind where the young John Nash is getting clear signals from an attractive young lady that she is VERY interested in
How to Easily Grow Your Average Customer Value
Customer value optimization is one of the most overlooked marketing strategies. It's an opportunity that far too many businesses are missing — and they don't even know it. Not focusing on
Does Your Homepage Content Makes a Good First Impression?
Is your homepage content turning visitors into clients — or just turning them away? With the right messaging, your homepage conversion rates could double, triple — even 10x or more. Here's how
7 Epic Copywriting Tips From AWAI Copywriting Bootcamp 2018
You want copywriting tips? Well, you're in the right place, my friend! But first, a little context, so you know this stuff's the "real deal". In October, 2018, I was honored to
5 Hot Headline Hacks For Any Holiday Sale
Here's a transcript of the "5 Headline Hacks" video, in case you'd prefer to just read through it: I wanted to share with you five headline hacks that you can use
Dan Kennedy Style “Shock and Awe Box” Contents Revealed
A "Shock and Awe Box", as promoted by Dan Kennedy could give your business a serious sales boost. Here's what you'll find inside a really good one. Do you have a
Simple Copywriting Strategy Gets More Sales Without More Expense
This simple copywriting strategy could add 10% or more to your bottom line in the next 3-6 months. Today I want to talk to you about a conundrum we deal with
Top 10 Copywriting Books – Classics of All Time You Don’t Want to Miss
Need a good summer read? Here's a quick off-the-cuff list of my top 10 copywriting books. Actually, it's fourteen. Several authors have written a pair of books too good to pick
3 Copywriting Mistakes You Can Easily Avoid
Copywriting mistakes kill sales. And that's too bad. Because (I assume) you have a product or service that can really make someone's life better. And maybe a whole lot of someones... So, what
3 Powerful Video Scripting Templates To Help You Stand Out With Ease
Want to shoot awesome marketing videos, but aren't sure what to say? In this post, I'll share with you 3 video scripting templates that could save you a ton of time,
How to Get Awesome Lead Magnet Ideas
Have you ever wanted to build a great list that you can market to without spending a fortune on advertising, but then you get stuck at coming up with ideas
3 Helpful Landing Page Ideas to Boost Your Revenue This Year
In the online world, your landing page is like the front door to your store. If customers don’t cross that threshold, you don’t make sales. And if you don't make
Email Open Rate Secret Revealed
If your email open rates are down in the dumps, you're probably not getting many clicks. No clicks, no sales. No sales, well... bummer. What to do? Well, there's an easy way to fix
The Truth About Headlines: How To Know If It Sells Or Not (Copywriting Tip #001)
The copywriting tip you are about to read could be one of the most impactful marketing ideas you will ever consider. Why? Well, it’s about headlines (aka email subject lines, video openers, special