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Two Copywriting Blunders to Avoid

Did you ever just have one of those days when you realized that, man — “they” just won, and you fricking LOST the point, match or even the whole game? I don’t know about you, but I HATE to lose. Anything. So as I was heading over to the gym the other day, I had…

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AWAI Copywriting Bootcamp 2018 Success Panel

7 Epic Copywriting Tips From AWAI Copywriting Bootcamp 2018

You want copywriting tips? Well, you’re in the right place, my friend! But first, a little context, so you know this stuff’s the “real deal”. In October, 2018, I was honored to serve on the “Success Panel” at the American Writers & Artists Inc. (AWAI) Bootcamp in Delray Beach, Florida. It was great seeing friends…

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Key Performance Indicators: The Numbers That Count

A puzzled look crossed her face. The young lady looking at me aspired to be a freelance digital media designer. We were talking about the freelancing life, and I’d just recounted a few things I was working on… She asked, “Well, how do balance it all?” I had to laugh. Balance? BALANCE!??? You’ve got to…

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How to Write Headlines That Sell – Without Struggling For Hours

Have you ever struggled with how to write headlines that sell the rest of your message? Or ever agonized over whether a headline you just wrote is worth sending traffic to? What to say in your headline? Ever had writer’s block, or needed to come up with a good idea and/or inspiration in a hurry?…

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Sales Page Case Study

If you’ve ever wanted to write a high converting sales page, here’s a point-by-point case study of a highly successful sales page: The direct response copywriting secrets you’ll find here could be worth thousands of dollars in your bank account. To paraphrase direct response copywriting legend, the late great Gary Halbert… “Just one good sales…

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Get a Big Sales Boost With These 3 Magic Words

Ready for a big sales boost? No long-winded marketing message needed. Just add one simple, but powerful phrase and watch your sales soar. If you’ve ever felt frustrated about results you’re getting from a Facebook ad, sales page or email campaign, you’re not alone. In fact, over the just the past 7 days, I’ve spoken…

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7 Storytelling Secrets to Attract More Customers

There’s no doubt that those who master the great storytelling secrets can spellbind an audience. These secrets can have your audience sitting on the edge of their seats as your heroine dangles at the end of her rope… In business, a story well told can help you attract, captivate and motivate your ideal audience to…

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How to Profit From Online Customer Reviews (The Lazy Man’s Guide)

  Did you know… “85% of consumers trust online customer reviews as much as personal recommendations” Want to increase sales by up to 10% or more over the next 12 months without having to go to a lot of extra expense or effort? Consider these stats: 49% of consumers need at least a four-star rating…

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headline hacks

5 Hot Headline Hacks For Any Holiday Sale

 Here’s a transcript of the “5 Headline Hacks” video, in case you’d prefer to just read through it: I wanted to share with you five headline hacks that you can use for any holiday sale… And I’m going to show you an actual campaign that we’re running. These are five things that you can…

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How to Attract Customers With One Simple Content Strategy

In 1933, Proctor & Gamble hit on one simple content strategy that grew profits for the next three decades. What happened was, they wanted to reach more customers… Radio had just become a thing… And housewives — P&G’s best customers — were tuning in. So P&G introduced Ma Perkins, a serial radio drama, that became…

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