How to Get Frisky With Your Ad Copy

Get frisky with your ad copy? What?? Let me explain… Virgin Air rival British Airways was having a little problem one day. A company they sponsored couldn’t erect the giant ferris wheel they’d built. When the story broke on national news, Virgin Air founder Sir Richard Branson had an idea… He ordered an ad blimp…

Continue Reading →

best email subject lines rawpixel-658256-unsplash

Our Best Email Subject Lines of 2018

Email subject lines are tricky. One false move can cut your open rates in half. And you know that brilliant message inside that you sweated blood to perfect? The folks you most want to see probably never will. Subject lines deserve serious attention. That’s why I’ve put together this case study to look at the…

Continue Reading →

website chatbot

How to Get The Most From Your Website Chatbot

Meet your new sales rep: a Website Chatbot, no less… “A bot???”, you say… Well, you may have noticed bots creeping into the world of websites. So, is there a bot in your website’s future? And more to the point, could it help you grow sales? Here’s a quick guide to getting the most from…

Continue Reading →

Follow-Up Automation

Fortune in the Follow-Up

There’s a bar scene in the movie A Beautiful Mind where the young John Nash is getting clear signals from an attractive young lady that she is VERY interested in him… Not one to mince words or waste time with social formalities, he walks over to her, looks her straight in the eye and invites…

Continue Reading →

raising your prices and delivering a "wow!" experience

How to Increase Your Profit Margins With Copy That Sells

Ready to write yourself a bigger pay check? As a business owner or marketing exec, you can do that in several ways. One of the best — both for your business — and for your customers — could be to simply raise your prices. If tight margins are causing you to skimp on service or…

Continue Reading →

customer value optimization icons8-team-643412-unsplash

How to Easily Grow Your Average Customer Value

Customer value optimization is one of the most overlooked marketing strategies. It’s an opportunity that far too many businesses are missing — and they don’t even know it. Not focusing on customer value is a mistake that’s critical to avoid because it can really impact your sales, and your advertising costs in a big way.…

Continue Reading →

clear marketing message david-travis-548920-unsplash

Marketing Message vs Media

One mistake a lot of businesses make is mixing up marketing message with media. They think media before message. Here’s the problem, the internet is a real handy thing. And a lot of people these days think it’s really the only media. Don’t get me wrong. You absolutely need to be on the web. Your…

Continue Reading →

Sales Page Popups – Are They Real?

 Hey, you’ve got questions, and I’ve got answers. Someone asked me recently, a prospective client — was wondering about this particular webpage. So you can see, we’ve got a sales page here, long form copy. Got a video in the middle of it, selling one product, which is always a good way to sell…

Continue Reading →

strategy - woman wearing white blazer standing in front of people at whiteboard - by rawpixel-755574-unsplash

What is StrategiCopy?

You may be wondering, just what is “StrategiCopy”? Great question! So, is it really a “thing”, or just some made-up term? Well, actually, it’s both… But to clarify, let’s break it down a bit. First… What is “strategy”? According to a definition by Google, it’s… “a plan of action… designed to achieve a major or…

Continue Reading →

How to Make Sure Your Homepage Makes a Good First Impression

Is your homepage turning visitors into clients — or just turning them away? With the right messaging, your homepage conversion rates could double, triple — even 10x or more. Here’s how to make sure your homepage is doing a great job for you 24/7! Hey, it’s Mike Connolly here with a 3-minute marketing tip for…

Continue Reading →

Page 1 of 13