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3 Copywriting Mistakes You Can Easily Avoid
Copywriting mistakes kill sales. And that’s too bad. Because (I assume) you have a product or service that can really make someone’s life better. And maybe a whole lot of someones… So, what to do? Let’s start by looking at… Copywriting Mistake #1: Paralysis of Analysis This greatest of all copywriting mistakes is simple to…
How to Foster a Community For Your Business
Though it certainly has its advantages, one problem with being a marketing professional is every human activity you engage in goes under your “marketing microscope”. In other words, you’ll often find yourself in the middle of what, to most people looks like a crowd of people at a Farmers’ Market or shopping mall… But looks…
The Persuasive Power of Commitment and Consistency
Not all sales funnels are obvious. Quick story about that: I used to run for fun and fitness. One year I even made it to the top 3% for my age group in a local 10k race we have here, called the Bolder Boulder. But then raising a family and starting a new business took…
Ad Copy Test For Any Type of Advertisement
Want a simple ad copy test to know whether any type of advertisement you’re running will be successful? As I’m sure you know, in today’s world, we’re surrounded by “noise”. We get barraged every minute with messages of one kind or another… (Something like 4,000 per day, by one count) Emails, text alerts, Instant Messaging,…
Branding Strategy 101: Create Real Value For Your Community
Branding strategy isn’t just about pretty colors and a cute tagline… Here’s one entrepreneur who gets that it’s about creating real value: Creating real value for your community is the ultimate branding strategy. Tiny L.A.-based startup Ring offer home security products. The started with a simple video doorbell, then video floodlights, outdoor stickup cams and…
How to get clients — WITHOUT wasting a fortune on dumb ads…
If you have ever struggled with how to get clients… Or spent more on marketing than you got back in revenues… And if you don’t have a recognized name brand YET… Then solving the riddle of how to get clients is your job #1. But this is where most marketers go wrong… They start by…
3 Video Scripting Templates to Make Your Marketing Videos Rock
Have you ever wished you could shoot awesome marketing videos, but weren’t sure what they should actually say? In this post, I’ll share with you 3 video scripting templates that could save you a ton of time, and save you having to pay an expensive copywriter. Here’s how… Content Video Scripting Template One of the…
How to Get Awesome Lead Magnet Ideas
Have you ever wanted to build a great list that you can market to without spending a fortune on advertising, but then you get stuck at coming up with ideas for a lead magnet to build that list? What I’d like to show you in this post is how to go from being stuck on…
The Secret to a High Sales Conversion Rate
Want a higher sales conversion rate in 2018 and beyond? Here’s what you need to know: Conversation is the New “Lead”. Do you get the feeling these days that “bots” are taking over? Let’s say you visit an apparel website and a chat “bot” asks if you have any questions… As a matter of fact…
3 Helpful Landing Page Ideas to Boost Your Revenue This Year
In the online world, your landing page is like the front door to your store. If customers don’t cross that threshold, you don’t make sales. And if you don’t make sales, soon you’re out of business. So how can you entice online customers to enter? Here are some landing page ideas that will get more…
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In this lesson: The job of an entrepreneur is to grow the business — growth expert Josh Elman tells us how. @joshelman @startupsco https://t.co/AcKZutwjsG
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