Video Scripting Templates

Want to shoot awesome marketing videos, but aren’t sure what to say?

In this post, I’ll share with you 3 video scripting templates that could save you a ton of time, and save you having to pay an expensive copywriter.

Here’s how…

Content Video Scripting Template

One of the best I’ve seen is beautifully described in this video by Nick Nimmin:

Essentially, here’s the video scripting template he outlines:

“Setting the Hook” With Your Video

What is your video is about? Make it as short and interesting as possible… Let people know WHY they should stay. You only have 5-15 seconds. If you do this well, your viewer will now be “hooked”, and keen to keep watching.

Which brings us to the…

Every Script Needs an Intro

Quickly say who you are.

Add any branding statements and/or other supporting info.

Reinforce your hook, lead into body of your video. Explain why what you’re about to share with your viewer is important…

Now, you can finally jump into the real “meat” of your message…

Body of Your Video

This is the bulk of the info you’re sharing. It’s the most important, and if you keep it interesting, keeps your viewer engaged.

A great way to do that is to add call to action (CTA) to watch all the way through. Start with a question that you promise to answer by the end.

Then, once you’ve delivered a piece of awesome, helpful content, your viewer will want to hear your…

Call to Action

What do you want viewers to do next?

You’ve got to be very clear here because people generally forget… You need to remind your viewer, or they’ll be instantly distracted with the next video, or something in the sidebar, or who knows what… and will leave forever. Invite them to watch your next video, subscribe to your channel, leave a comment, opt in to your list — All things that will help them on their journey, and you to growing your business.

So, that’s probably your best of the “content” type video scripting templates.

Authority-Building Video Scripting Template

One of the best video scripting templates for building your authority includes a spokesperson. You’ve may have seen these, where it looks like a television news interview.

This type of video can be very effective because we all assume that if a reporter interviews somebody on TV, that person must be important.

In essence, this script breaks down into 10 parts:

  1. Opening
  2. Prime Time Graphics Animation
  3. Studio background appears
  4. Spokesperson begins
  5. Introduces Expert
  6. Introduces topic
  7. Expert gives 1-3 tips  (Deliver value, build authority, create like-ability)
  8. Close
  9. Back to Spokesperson
  10. Call to Action

In addition, if you can show a 5-star rating of some sort for you or your expert at the end, this also enhances credibility for your viewers.

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Community-Building Video Scripting Template

In this type of video, you’re sharing content and personality with your “tribe”. It’s a great way to quickly build following on social media.

And, it’s incredibly simple…

You know how you’re always having insights about what you do that your customers can benefit from?

(…or at least occasionally, I hope!)

FAQ’s that you get can also be great fodder for content to share.

So, instead of going to a lot of effort to write it all down, or have somebody help you write, edit and publish it all…

Just do this:

  1. Set up a Facebook brand or business page.
  2. Log into Facebook Live.
  3. Pull out your phone.
  4. Share your latest tip, insight or answer to a question you just received.
  5. Give your viewers a next action, such as downloading your lead magnet, subscribing to your newsletter, even just liking your page…

That’s it — Simple, quick, effective.

Here’s an example:

It’s a huge time-saver, and keeps you in touch with your audience so they keep doing business with you.

And finally, if you’re looking to script an “Explainer Video”, you may find this helpful:


The Ultimate Cheatsheet to Explainer Video Scripts [INFOGRAPHIC]
Courtesy of: Breadnbeyond

So what can good video scripting do your business?

Good scripting can save you precious time and keeps you from losing your audience to a rambling, ineffective presentation of your ideas. Take the time to create a good video script before hitting record and your audience will like, share and keep coming back for more.

Need a little help getting your videos well scripted?

Book a FREE Discovery Session for a “fresh eyes” approach to creating client-attracting videos for your business.


Mike Connolly
Mike Connolly

Dan Kennedy Certified Copywriter for Info-Marketers and Infusionsoft Certified Partner, Mike Connolly lives in Boulder, Colorado, builds marketing funnels that rock, and loves cycling (almost) all year round.