You don’t need to be a genius to write ad copy that sells.
You just need three things to create ad copy that puts cash in your pocket:
- A few simple, proven guidelines
- An internet connection
- The patience to fail until you get it right
More on this in a moment, but first a shameless plug:
Coming November 9, 2016: Discover my secrets for writing ad copy that puts cash in your pocket – Fast!
Boulder Digital Arts Presents:
“Copywriting For The Web”
A One-Evening “Hands-On” Workshop with Mike Connolly,
Dan Kennedy Certified Copywriter For Information Marketers*
For more information, visit http://boulderdigitalarts.com/training/details.php?offering=299.
Enter promo code Connolly2016 at checkout for 10% off!
And now, back to the chase…
“Organizing words to motivate people to buy is a superpower”. — Dan S. Kennedy, “The Millionaire Maker”
By 1964, the Beatles were already wealthy beyond their dreams.
Yet, as Paul said, when John was adding an extension to his house or something, they would say, “Let’s sit down and write a swimming pool today.”
They’d become aware that writing songs was making money for them.
Very good money…
And it’s the same with telling your company’s story on the web.
The internet is still a sort of wild west, a gold rush that you’d be crazy not to understand and put to use to help you achieve your dreams.
So what’s stopping you from cashing in?
If you’re as busy as most business owners, your to-do list is already seriously overloaded.
And the last time you sat down to try and write an article or blog post or email to your target prospects, it just took too damn long.
And all your other fires were now burning out of control…
So what can you do?
Maybe you need to hire a “chief storyteller”.
Ted, the marketing director at the University of Colorado’s Continuing Education program told me recently they just went through a long hiring process and found someone who seems to be working out well.
She’s inquisitive, “gets” them, and is really good at spinning a tale that helps them sell their program.
But you may not have the budget, or the time, that a bigger organization does.
That’s where having a few basic “speedwriting” skills in your back pocket comes in handy.
Example: The basic story arc consists of three parts:
- The Setup – Give the background and context for what’s about to happen.
- Action – What happened. The hero works his way out of a jam.
- Moral – What your audience can learn from what the hero’s action.
Tell a story, captivate your audience.
That’s it – It’s really that dang simple.
For more on this and other writing tips, plus a special 10% off coupon, check out my workshop, Copywriting For The Web at Boulder Digital Arts, November 9, 2016, 6-9pm.
This may be the last time ever that I present this workshop, at this price at Boulder Digital Arts. If you want to write ad copy that sells, and learn it firsthand in a live setting where you can ask questions – Do NOT miss this event!
Use promo code Connolly2016 for 10% off.
*The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting.