The copywriting tip you are about to read could be one of the most impactful marketing ideas you will ever consider. Why? Well, it’s about headlines (aka email subject lines, video openers, special
David Ogilvy peered into the future and wished he could be with us now... Fortunately, we can still benefit from his thinking and example as a great direct response marketer: "Direct response
Sales Page conversion rates can make or break your digital marketing campaign. What if you could bump your rate from just one to two percent? That's a 100% increase in sales. And
Social media content can make or break your online presence. And if you're not cashing in on the bonanza of traffic on sites like Twitter, Facebook and LinkedIn, it's not too
So how do you come back from 21-0 as the New England Patriots did in Super Bowl LI? It's all about the deep inner game... Ask Patriots Quarterback Tom Brady and
"THE 9 COMMANDMENTS OF INTERNET MARKETING" How To Turn Your Website Into A 24/7 Selling Machine (Without Paying A King's Ransom To Your Developer) If your business depends at all on the internet… WHAT
If you'd like to harness the power of unique branding for your business... Without spending a fortune on logos, typography, page design, "mood boards" and a bunch of other expensive and
You don't need to be a genius to write ad copy that sells. You just need three things to create ad copy that puts cash in your pocket: A few simple,
Customer Feedback is the "Breakfast of Champions". -- Brian Tracy (paraphrased) Imagine a strange room where one of your happy customers enters one door, and two, five, maybe even ten new
I've been getting asked this a lot lately... "What's the best way to sell stuff online?" The short answer is, whatever works... Okay, so you want to know specifics? Well, here's a case study
One of the most useful insights I've ever heard when it comes to direct response copywriting is what I'll refer to as "The Chasm". It was revealed by Mike Palmer, author
So there I was, learning all about Facebook ad copy with Infusionsoft (now Keap) resident Facebook ad genius, Cody Barlow. I was getting paid as copywriting "hired gun", but this guy
Tuesday, February 2, 2016 En Route to Infusionsoft HQ, Chandler, AZ At 30,000 feet all I see is a white blanket of clouds and blue sky above. I'm not even thinking about the
An Unusual Presentation I’ve been wanting to meet internet marketing legend Matt Furey for years. So there he was in front of 600 people at the GKIC Info-Summit, November 2015, Broomfield, Colorado. Most
How would a 2x increase in your company's sales growth change your life? A while back, I had the honor of co-presenting a program at our local Chamber of Commerce here