Writing readable ad copy can make you a highly valued copywriter. In this video, you'll see how I use a copywriting tool called Readable to edit my copy.
A puzzled prospect will not buy. If you'd like to grow sales and increase your average customer value, you'll want to read this. It's about an opportunity that too many
A Brief Tribute to Dan Kennedy for Truths Revealed
Note: At the time I wrote this originally, Dan was in hospice. I am very happy to report that as of this
I recently invested in two days with Dan Kennedy, learning about the business side of being a highly paid freelance copywriter.
In case you’re a stranger to “Planet Dan”, he’s known
You’re under the gun to hit publish on that blog post, but it feels like you’ve got miles to go.
So, after swearing you’ll never commit to a deadline like this
This copywriting tip could save you hours of time — and make your copy serious kick butt.
Here’s the deal:
I never met copywriting legend Gary Halbert, I’m sorry to say.
But lucky
Get frisky with your ad copy? What??
Let me explain...
Virgin Air rival British Airways was having a little problem one day.
A company they sponsored couldn’t erect the giant ferris wheel they'd
Meet your new sales rep: a Website Chatbot, no less...
"A bot???", you say…
Well, you may have noticed bots creeping into the world of websites.
So, is there a bot in your
You want copywriting tips? Well, you're in the right place, my friend!
But first, a little context, so you know this stuff's the "real deal".
In October, 2018, I was honored to
Here's a transcript of the "5 Headline Hacks" video, in case you'd prefer to just read through it:
I wanted to share with you five headline hacks that you can use
This simple copywriting strategy could add 10% or more to your bottom line in the next 3-6 months.
Today I want to talk to you about a conundrum we deal with
Need a good summer read? Here's a quick off-the-cuff list of my top 10 copywriting books.
Actually, it's fourteen. Several authors have written a pair of books too good to pick
Copywriting mistakes kill sales.
And that's too bad.
Because (I assume) you have a product or service that can really make someone's life better. And maybe a whole lot of someones...
So, what
Want to shoot awesome marketing videos, but aren't sure what to say?
In this post, I'll share with you 3 video scripting templates that could save you a ton of time,
Have you ever wanted to build a great list that you can market to without spending a fortune on advertising, but then you get stuck at coming up with ideas