Author Archives: Mike Connolly

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How to Easily Grow Your Average Customer Value

Customer value optimization is one of the most overlooked marketing strategies. It’s an opportunity that far too many businesses are missing — and they don’t even know it. Not focusing on customer value is a mistake that’s critical to avoid because it can really impact your sales, and your advertising costs in a big way.…

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Marketing Message vs Media

One mistake a lot of businesses make is mixing up marketing message with media. They think media before message. Here’s the problem, the internet is a real handy thing. And a lot of people these days think it’s really the only media. Don’t get me wrong. You absolutely need to be on the web. Your…

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Sales Page Popups – Are They Real?

 Hey, you’ve got questions, and I’ve got answers. Someone asked me recently, a prospective client — was wondering about this particular webpage. So you can see, we’ve got a sales page here, long form copy. Got a video in the middle of it, selling one product, which is always a good way to sell…

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What is StrategiCopy?

You may be wondering, just what is “StrategiCopy”? Great question! So, is it really a “thing”, or just some made-up term? Well, actually, it’s both… But to clarify, let’s break it down a bit. First… What is “strategy”? According to a definition by Google, it’s… “a plan of action… designed to achieve a major or…

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How to Make Sure Your Homepage Makes a Good First Impression

Is your homepage turning visitors into clients — or just turning them away? With the right messaging, your homepage conversion rates could double, triple — even 10x or more. Here’s how to make sure your homepage is doing a great job for you 24/7! Hey, it’s Mike Connolly here with a 3-minute marketing tip for…

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Two Copywriting Blunders to Avoid

Did you ever just have one of those days when you realized that, man — “they” just won, and you fricking LOST the point, match or even the whole game? I don’t know about you, but I HATE to lose. Anything. So as I was heading over to the gym the other day, I had…

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AWAI Copywriting Bootcamp 2018 Success Panel

7 Epic Copywriting Tips From AWAI Copywriting Bootcamp 2018

You want copywriting tips? Well, you’re in the right place, my friend! But first, a little context, so you know this stuff’s the “real deal”. In October, 2018, I was honored to serve on the “Success Panel” at the American Writers & Artists Inc. (AWAI) Bootcamp in Delray Beach, Florida. It was great seeing friends…

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Key Performance Indicators: The Numbers That Count

A puzzled look crossed her face. The young lady looking at me aspired to be a freelance digital media designer. We were talking about the freelancing life, and I’d just recounted a few things I was working on… She asked, “Well, how do balance it all?” I had to laugh. Balance? BALANCE!??? You’ve got to…

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How to Write Headlines That Sell – Without Struggling For Hours

Have you ever struggled with how to write headlines that sell the rest of your message? Or ever agonized over whether a headline you just wrote is worth sending traffic to? What to say in your headline? Ever had writer’s block, or needed to come up with a good idea and/or inspiration in a hurry?…

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Sales Page Case Study

If you’ve ever wanted to write a high converting sales page, here’s a point-by-point case study of a highly successful sales page: The direct response copywriting secrets you’ll find here could be worth thousands of dollars in your bank account. To paraphrase direct response copywriting legend, the late great Gary Halbert… “Just one good sales…

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