The Copywriter’s Task
Sometimes, you just can’t say it any better than the masters… In this case, the great copywriter, Eugene M. Schwarz, in his landmark book Breakthrough Advertising: "Let's get right down to the
How to Write Readable Ad Copy
Writing readable ad copy can make you a highly valued copywriter. In this video, you'll see how I use a copywriting tool called Readable to edit my copy.
Is The CoSchedule Content Marketing Platform Right For You?
If you're looking for a content marketing platform to increase your marketing ROI... Then CoSchedule is definitely worth looking at. So, how does CoSchedule help you save money, time and effort? The Ultimate
How to Boost Your Sales With a Simple 3-Word Phrase
A puzzled prospect will not buy. If you'd like to grow sales and increase your average customer value, you'll want to read this. It's about an opportunity that too many
Content Writing Tips For Getting More Done in Less Time
If you're looking for a couple of quick content writing tips to save time, you're in the right place. Rather listen than read? Here you go: And before I do, let me
3 Marketing Tips From GKIC Growth Summit 2019
Did you miss the GKIC Growth Summit 2019? If so, you'll want to check out the following three takeaways.They were inspired by a conversation with a great information marketer named Robert
How To Attract Your Ideal Customers
My classmates in 6th grade thought I was a total dork. I’m pretty sure about that. My family had just moved from the city (Philly, to be exact) out to “the burbs”. And
7 Powerful Marketing Secrets I Learned From The Great Dan Kennedy
A Brief Tribute to Dan Kennedy for Truths Revealed Note: At the time I wrote this originally, Dan was in hospice. I am very happy to report that as of this
How to Be Paid Well as a Freelance Copywriter: 3 Tips From Dan Kennedy
I recently invested in two days with Dan Kennedy, learning about the business side of being a highly paid freelance copywriter. In case you’re a stranger to “Planet Dan”, he’s known
How to Write Faster: 40 Time-Saving Tips to Speed Up Your Writing
You’re under the gun to hit publish on that blog post, but it feels like you’ve got miles to go. So, after swearing you’ll never commit to a deadline like this
How to Get Your Lead Generating Article Published
Start with a list Build a relationship Send in great work Monitor and follow up. See what happens. Check your results. Rinse and repeat. In this post, you'll learn an
How to Build a Great Reputation — Online and Off
What is "Reputation Management SEO", and how can it help you grow your business? Read on to learn how Google rewards you for a good online reputation. "He's THE Go-To Guy..." First,
How to Write Sales Copy That Rocks Every Time (A Gary Halbert Hack)
This copywriting tip could save you hours of time — and make your copy serious kick butt. Here’s the deal: I never met copywriting legend Gary Halbert, I’m sorry to say. But lucky
How to Get Frisky With Your Ad Copy
Get frisky with your ad copy? What?? Let me explain... Virgin Air rival British Airways was having a little problem one day. A company they sponsored couldn’t erect the giant ferris wheel they'd
Our 10 Best Email Subject Lines of 2018
10 Ways to Get More Opens Email subject lines can be tricky. One false move and you cut your open rates in half. And you know that brilliant message inside that you