Copywriting Courses For Beginners

Copywriting Courses For Beginners

Are you on the hunt for some of the best copywriting courses for beginners? Check this out: the copywriting industry is worth a whopping $48 billion.

With so much money pouring in and so little competition, it’s no wonder you’re interested in the best copywriting courses for beginners. But what does it take to find a quality copywriting course? As you may already know, it is important to do plenty of research before choosing online copywriting courses. Keep reading for some of the best copywriting courses for beginners!

1. The Adweek Copywriting Handbook

At less than $13 on Amazon, the AdWeek Copywriting Handbook is your number one guide to copywriting for beginners. Written by Joseph Sugarman, this is the perfect resource for budding copywriters that want to learn the ropes quickly.

Not only does it show you how to craft expert topics, but it also explains how to write copy fast, leading users word by word. The best part about this handy handbook is that it only takes one day to read the entire thing.

As if that’s not enough, there’s nothing better than the real-world examples that are included in every section. His goal? To help you hook readers by the first sentence.

2. The Ultimate Sales Letter

Have Kindle Unlimited?

If so, you are in luck, because that means that the Ultimate Sales Letter is free for you to read. Otherwise, the rest of us can purchase it on Amazon for just about $15. Moving forward, this decades old marketing and copywriting guide was written by Dan Kennedy.

Even though Kennedy has gone on to publish many other books, this is still his most popular one. Why is that?

Its popularity is due to its comprehensive overview of writing direct response that can be sent to your client’s mailbox. Although this may seem old-fashioned, his strategies work just as well with modern marketing formats such as:

With easy-to-read chapters and real-world examples, the Ultimate Sales Letter will help you write persuasive copy like a pro.

3. The Landing Page Conversion Course

News flash – all that you have to do is sign up for a free email subscription list to receive the Landing Page Conversion Course. With this useful program, you’ll be able to learn how to transform your viewers into service inquiries or product sales.

Created by Unbounce co-founder Oli Gardner, this course also features top copywriting experts including:

  • Rand Fishkin
  • Peep Laja
  • Brian Clark

Jam-packed with 11 email lessons, you will have more than enough work to do with “tear-downs” and video tutorials of authentic examples. In the middle of your lessons, you will focus on things such as psychology, landing page copy, and lead capture forms. Not to mention mastering calls to action too.

4. Peep Laja’s Conversion Coaching Program

If you have never heard of Peep Laja, then you are already 10 steps behind the copywriting competition. That being said, Peep Laja’s writing class is one of the most expensive copywriting courses on this list. Ranging from $2,000 to $15,000, Peep Laja’s Conversion Coaching Program is proof that you have to pay to play in the copywriting game.

But here’s the thing. He’s the successful founder of the ConversionXL blog. Thus, Peep Laja’s eight weeklong course covers a plethora of important copywriting topics.

Plus, there’s a bonus course at the end that will teach you how to manage and run a contract research organization agency. Perks include live webinars and Q&A sessions every week. With a guaranteed return on investment of 10 times what you put in, this costly copywriting course puts you on the path to success.

5. ConversionXL Effective Website Copywriting

Speaking of ConversionXL, they also offer tons of free blog posts for you to learn from. If you feel like the previous option was too expensive, we completely feel your pain. Fortunately, you can get a sample of ConversionXL’s and Peep’s work by spending 13 minutes reading their in-depth articles.

This introduction course is beyond affordable, focusing on making customers do something when they read you your copy, such as:

  • Buy a product
  • Download an e-book
  • Opt-in for your services

Similar to a mini copywriting course, these blogs offer an easy-to-follow six-step process to improve results. This includes everything from:

  • Researching
  • Outlining
  • Drafting
  • Conversion boosting
  • Rearranging and revising
  • Testing

For an affordable price of zero dollars, what else could you possibly ask for?

6. Kopywriting Kourse

Get ready to whip your wallet out, because the original Kopywriting Kourse by Neville Medhora is a little pricey. As the founder of Copy That, Medhora became popular during his position as the chief copywriter at AppSumo.

Costing between $600 and $1,500, the Kopywriting Kourse is funny, clever, and insightful. What does this copywriting course include, though?

We’re glad you asked. Filled with actionable and digestible video courses, this program also includes a copy checklist. In addition, it also breaks down complicated topics like:

  • Autoresponders
  • Content writing
  • How to become a copywriter

Whether you choose the pay the full $1,500 upfront or $97 per month, each option includes a live office hour call with the author himself.

7. AWAI’s Accelerated Program for Six-Figure Copywriting

Are you familiar with AWAI’s 6-figure copywriting program?

If not, allow us to enlighten you. For $500, you can download the entire course. Another option is to try a 30-day trial for $100. In case you didn’t know, this course is excellent for beginner copywriters who are at the start of their careers.

The coolest part about this self-guided program is that you can move through it at your own pace. You can even fit it into your busy school or day job schedule. You’ll also receive access to a private job board that will help you find the perfect occupation when you finish your program.

With this course, you will be able to learn the copywriting business from the ground up, building copywriting skills along the way.

Don’t know if this program is for you?

We highly recommend that you check out their 30-day trial program first!

8. Blackford Centre for Copywriting

For between $872 and $992, you can receive all the printed materials and online courses you need from the Blackford Centre for Copywriting. Spanning every writing topic that you could imagine, these lessons include courses on:

  • Finding writing work off-line and online
  • SEO copywriting, email marketing, and PPC tips
  • Pressure release writing, brochures, and direct mail
  • Ways to research target audiences
  • Advanced and basic writing techniques

Similar to other self-guided courses, this one will let you progress through its sequences based on its course agenda. Stuffed with interactive assignments, you will also be able to connect with tutors via phone and email for additional support.

Here is a cherry on top – this is the only program on our list that has received national accreditation!

9. Conversion Copywriting 101

Interested in copywriting for technology companies?

Nothing compares to the video-based Conversion Copywriting 101 course. Simply signing up for their email subscription list is enough to access this free program.

Written by Joanna Wiebe, Conversion Copywriting 101 is a treasure trove of fundamentals. Besides Weibe’s wisdom, she also includes knowledge from other professional copywriters like:

  • Lianna Patch
  • Sam Woods
  • Amy Hebdon

To sweeten the deal, this course even discusses how to write for AdWords and how to tell the difference between landing pages and homepages. Once you finish your Conversion Copywriting 101 course, you’ll be more than ready to handle the world of web copywriting.

10. CopyHackers Copy School

Welcome to CopyHackers Copy School. Even though this copywriting course has not been released, we know it’s based on three video courses. In it, prepare to learn more about creating convertible emails, landing pages, and homepages.

Also, you will learn how to master the same frameworks and tips use by tech giants that include:

  • Buffer
  • Wistia
  • Crazy Egg
  • Invision

Although there is no news as of this writing on pricing, expect it to cost at least several hundred dollars on the lower side of the spectrum.

11. CopyHacker’s Copywriting Formulas

Ready for another free copywriting course?

Meet CopyHacker’s Copywriting Formulas program. This scannable hour-long blog post will pave the way for your introduction to a lucrative copywriting career.

From increasing conversions to memorizing formulas, this blog post covers every situation imaginable. For instance:

  • Homepages
  • Landing pages
  • Ads
  • Emails
  • Video scripts
  • Tweets

Even though some of these writing formulas are dated, they still work well as a copywriting course for beginners. So, bookmark this resource to visit it over and over again as needed.

12. Experts On The Wire – Copywriting: From Unbearable To Unstoppable

If you are looking for free copywriting courses for beginners in the form of a podcast, then you can’t get any better than listening to Experts on the Wire. Run by SEO pro Dan Shure, this podcast covers interviews with other expert copywriters about their experiences.

For those of you who love witty insights and teachable tips, you are going to become obsessed with listening to Experts on the Wire regularly. This free podcast will show you how to become an authority on SEO copywriting in no time.

13. Copyblogger Content Marketing Certification

On the hunt for a content marketing certification?

If yes, your search is over. The Copyblogger Content Marketing Certification Course is a four-week program run by Copyblogger. But don’t worry – this eight-module course is divided into several modules per week.

Unfortunately, this self-paced program is closed at the moment. That means that there is no way that we can tell you what their pricing structure is. However, you can still take a sneak peek at their syllabus to view how their program is built.

Pro tip: sign up for notifications to know when this program opens back up.

Get this — people who pass this course will be featured on Copyblogger’s “Certified Content Marketer” webpage. Not too shabby, right?

14. SuccessWorks SEO Copywriting Certification

Interested in sharpening your SEO copywriting skills?

If that is the case, then we suggest that you sign up for the SuccessWorks SEO Copywriting Certification. Costing between $769 and $995, this unique course blends traditional writing skills with modern SEO skills.

This will help your site rank better in search engines, as well as drive more readers into becoming customers. It’s a three-month, online-only course that provides “lifetime access” to every lesson or new update.

Although this program was created by Heather Lloyd Martin, it also includes calls with industry giants such as:

  • Brian Clark
  • Bruce Clay
  • Roger Dooley

How can you possibly beat that?

15. Gary Halbert’s Boron Letters

Last but not least, there is Gary Halbert’s Boron Letters. No matter whether you get it for free online or pay $24 on Amazon, this well-liked letter series was originally written to the author’s son. The craziest part is that Halbert these letters while serving time in prison.

Some of the most common themes covered include:

  • Understanding client psychology
  • How to psychologically influence your customer
  • A template model to build your writing around

Back in the day, you could only get in access to these letters via Gary Halbert’s exclusive membership program. Nowadays, you can easily read them all online free of charge. For a to-go copy, there’s nothing wrong with downloading the Kindle version or buying the paperback version either.

The Best Copywriting Courses For Beginners

Not sure how to choose the best copywriting courses?

If you are tired of researching “how to learn copywriting,” you are in good company. For those who have a few thousand dollars to spend, there are plenty of professional copywriting courses available.

On the other hand, aspiring copywriters with limited budgets can learn a bunch of free information from podcasts or email blasts too. Whatever you choose, you’ll be sure to master your craft with class and style after you’ve spent some time practicing it.

Crave more copywriting knowledge?

Grab a copy of our Ultimate Copywriting Resource Guide today!

About The Author

Mike Connolly

Dan Kennedy Certified Copywriter for Info-Marketers and Infusionsoft Certified Partner, Mike Connolly lives in Boulder, Colorado, builds marketing funnels that rock, and loves cycling (almost) all year round.

2 Comments

  • Heather Lloyd-Martin

    March 12, 2020

    Mike, hi-

    Thanks so much for including my SEO Copywriting Certification training! I appreciate the shout-out — I have a lot of fun teaching copywriters the latest SEO writing strategies.

    I’ll share your post on LinkedIn, too. 🙂

    Thanks again!
    Heather

  • Mike Connolly

    March 18, 2020

    Heather, you are very welcome!

    As one of the top experts — if not THE top expert in SEO copywriting — we’re honored to have your comments here!