3 Marketing Tips From GKIC Growth Summit 2019

The following is an edited transcript of the above video.

In this video, I share 3 information marketing tips from the GKIC Growth Summit 2019.

In it you can see where I scroll around a little bit so you can get a glimpse of what's going on 

I shot it during a session Steve Sax, a major league baseball player who's been very successful in business.

So, here are three takeaways, especially for copywriters.

They were inspired by a conversation with a great information marketer named Robert Skrob, known as a retention expert.

It’s based on what he told me about his experience, which was working extremely well for him.

It’s something he learned from Dan Kennedy, and I’ll give it to you in three points.

Number one, get known for one big thing to your ideal prospects and clients.

In Robert's case, because he's known as a retention expert, helping companies solve the problem of “churn”, which means customers leaving their membership.

Number two, write a book.

In Robert’s case, his solution was to write a book that solves a big problem that his target client has.

His book focused on the problem of retention, which is a big problem for the companies he’s identified as his ideal clients.


In the book, he shows how that's a big problem and how to solve it.


And then finally, number three is target the right audience.

Again, in Robert’s case, he's targeting companies that are in the a hundred million dollar plus range, and that focus is an enormous part of the success that he's experienced.

So I believe those three points can work for you just as well as they’re working for Robert. They comprise a marketing strategy I certainly intend to implement.

So that’s what I wanted to share with your real quickly from the GKIC Growth Summit 2019.


Recapping then:

Number one, get known for solving a big problem your ideal client has.

Number two, write a book that is in essence, is your sales letter and lead magnet.

Number three, target the right audience.


What’s your experience?


Please share your comments below and let me know what questions you have.

And, as always let us know how we can help you grow your business!

 
About The Author

Mike Connolly

Dan Kennedy Certified Copywriter for Info-Marketers and Infusionsoft Certified Partner, Mike Connolly lives in Boulder, Colorado, builds marketing funnels that rock, and loves cycling (almost) all year round.

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