Content Marketing Platform

Is The CoSchedule Content Marketing Platform Right For You?

If you’re looking for a content marketing platform to increase your marketing ROI…

Then CoSchedule is definitely worth looking at.

So, how does CoSchedule help you save money, time and effort?

The Ultimate Content Marketing Platform For Small to Medium Businesses

Let us count the ways…

First and foremost, as a clue to what they value, the CoSchedule website offers an ROI (Return on Investment) Report.

For example, here’s what we pulled:

CoSchedule ROI Report

For a PDF of the full report, click here: CoSchedule Report For StrategiCopy

The platform gives you the ability to expand the effectiveness of your marketing team in a variety of ways. We’ll look at 12 of our favorites here.

1. Customizable Reporting

On the homepage, you can generate a personal report for your company. Customize your report based on the number of:

  • Pieces of content you send out every week
  • Players on your team
  • Productive hours in your week.

CoSchedule then converts the savings and increased return on investment you can receive by using the platform to generate a report customized just for your business. CoSchedule is not only the best in its class when compared to other content marketing software such as Buffer and Hootsuite, but it’s really a standalone, all-new platform.

2. Marketing Calendar

CoSchedule offers the ability to schedule your marketing content in advance. Though other platforms allow this, CoSchedule gives a bird’s-eye view and several different perspectives of what’s coming up for your content, including, perhaps most importantly, three major things:

  • Who produces the content
  • When to produce it
  • Task lists so it all stays on track

3. Marketing Analytics

The third feature is analytics. CoSchedule provides deep insight into how well your content is performing by measuring:

  • The number of engagements
  • How well users are responding to your content on your social media channels

4. ReQueue

CoSchedule’s feature number four is called “ReQueue”, and it is unique in content marketing platforms. ReQueue allows you to select  content that’s evergreen and deliver it multiple times according to a schedule based on best engagement times.

No other content marketing software platform we’re aware of provides this feature.

5. CoSchedule Headline Analyzer

One of the most powerful tools in the CoSchedule suite of content marketing tools is probably feature five: the CoSchedule Headline Analyzer. It’s available to every subscriber, paid or not. The Headline Analyzer:

  • Tunes the headlines in your articles, blog posts, sales pages and social media posts to make them as effective as possible
  • Scores your headlines and offers suggestions for improvement
  • “Gamifies” your headlines — making them fun to create and tweak for you and your team

And it’s built right into the calendar so you can check headlines on the fly.

6. Calendar “At-a-Glance”

CoSchedule’s feature number six is the content calendar at a glance. This feature enables you to see your entire content plan in advance, all on one page. It gives you:

  • A variety of views, including a bird’s-eye view of what’s coming up
  • What you need to do
  • What’s being done and when
  • What you’ve already done to market your company

Here’s and example of a week in progress:

Content Marketing Calendar

In addition, one of the coolest features the CoSchedule Calendar offers is drag-and-drop. You can take a whole social media campaign, for instance and drag it to a new date. This is a huge time saving tool and gives your team flexibility in keeping your marketing campaigns fluid, yet on time.

7. Team To-Do List

One highly useful feature is the to-do list. A key part of any marketing plan is actually getting the work done. CoSchedule makes it easy by including a to-do list that:

  • Allows your team members to find their tasks
  • Provides the whole team with the ability to monitor and track what’s getting done
  • What’s been done and what needs to be done

8. A Placeholder for Ideas

CoSchedule’s feature number eight is a placeholder for ideas. Are you always coming up with different ideas, but have no real place to record them where you and your team can easily access them?

CoSchedule gives you a place to store your ideas, so you can include them later in your content marketing plan as the need arises.

9. Content Marketing Tutorials

CoSchedule offers plenty of ideas and training for your team, so you’re constantly improving your marketing content. You get to take advantage of CoSchedule’s many years of experience in helping a variety of companies with their marketing plans. They generously share that experience with their site visitors, subscribers and customers.

Some is free and some requires payment. It’s all highly worthwhile.

10. Advanced Tools

CoSchedule’s suite of content marketing tools gives your company plenty of headroom to grow and expand. To become a real long-term solution, any content marketing software must provide the means for your company to grow. CoSchedule gives you the ability to go from startup to enterprise by providing both the software and platform to make that growth easier and more economical.

11. Great Support

CoSchedule offers live chat support during business hours. Their chat support is not only extremely helpful and effective, but friendly as well. With any marketing platform, questions will come up. CoSchedule does a great job of anticipating customer questions and is there to support you when you get stuck.

You get the feeling, not always present in other software companies, that they’re truly glad you’re a customer. Not to give away any surprises, but I think their welcome video says it all:

12. Pricing Plans to Fit Your Budget

Finally, pricing is number 12. Naturally, the price of a content marketing platform is measured by its worth to your company, and CoSchedule recognizes this. They provide different pricing plans, one of which is almost certain to accommodate your needs — and your budget.

So, is CoSchedule the right content marketing platform for you?

It’s free to find out! CoSchedule provides a free trial that’s extremely worthwhile.

If you have any questions about CoSchedule and/or content marketing, please feel free contact us at any time.

About The Author

Mike Connolly

Dan Kennedy Certified Copywriter for Info-Marketers and Infusionsoft Certified Partner, Mike Connolly lives in Boulder, Colorado, builds marketing funnels that rock, and loves cycling (almost) all year round.

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