My classmates in 6th grade thought I was a total dork.
I’m pretty sure about that.
My family had just moved from the city (Philly, to be exact) out to “the burbs”.
And I was now adjusting to “public school”, having spent my entire educational career before that in a Catholic school.
So in Catholic school, back in the day, when the teacher called on you, you stand up...
And when you know the answer to a question, you raise your hand and get permission to speak…
You don’t just blurt it out.
But now I was in a world where they had different “norms”.
When you knew the answer, you just spoke up.
And you didn’t need to stand up, you just belted out your answer.
So there I was, raising my hand and standing up and all these kids around me are snickering and thinking to themselves, and whispering to one another…
“Whut is up with this dude?”
Now, check your emotions — are you feeling embarrassed for me?
I sure am, just remembering it.
But I didn’t know any better.
I didn’t even know it was weird until somebody pointed it out to me.
(Okay, so I was a little slow on the uptake there…)
But there's a happy ending...
A pretty young lady, one of the brightest in the class, took a liking to me.
How This Relates to Attracting Your Ideal Customers
Okay, so how can this help you bring in more customers?
It illustrates “Tall Poppy Syndrome”.
(It's actually a thing — you can look it up...)
It’s when you’re afraid to stand out because, guess what…
You’ll get noticed.
But if you want your business to grow and make money and have a real impact on the lives that matter...
Like your customers, your community, your employees... even your friends and family.
You need to get… Noticed.
And preferably by your ideal customers.
Now, of course you could get noticed robbing your local 7-11…
But that’s not helpful, right?
You want to attract the right kind of notice.
Like when your ideal customers take notice and get interested.
These are the people you haven't served yet that need what you've got and would be more than happy to pay you good money for it once they see the value.
Now I’m not going to get into tactics here, but I want to leave you with this one thought:
Business is a lot more fun when you don't have to chase customers.
Instead, help them discover you.
Step #1 is to get noticed.
You need to be seen wherever your ideal customers hang out.
Which really, can be all about just being you.
Better yet, the raw, unpolished you.
You may screw up... you may get laughed at...
And the trolls will probably go after you.
All of those things happen. It’s just the price of admission.
But remember, there are people out there who need what you've got, and the unique way you can transform their lives.
And unless they notice and become attracted to you and your business, they'll never have that benefit.
You see, every business is different.
That’s why every business I work with gets a highly customized, “bespoke” plan — not just a cookie cutter service.
They discover how standing out in a good way helps grow top line revenues.
Would you like help growing your top line revenues?
Schedule a free 20-Minute Discovery Call to find out how I can help.
Now over to you...
What's unique about your business? What are you doing to stand out and get noticed?