Direct Response Copywriting Archives - Page 3 of 3

The Truth About Headlines: How To Know If It Sells Or Not (Copywriting Tip #001)

The copywriting tip you are about to read could be one of the most impactful marketing ideas you will ever consider. Why? Well, it’s about headlines (aka email subject lines, video openers, special

by Mike Connolly

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David Ogilvy On Direct Response : “We Sell Or Else”

David Ogilvy peered into the future and wished he could be with us now... Fortunately, we can still benefit from his thinking and example as a great direct response marketer: "Direct response

by Mike Connolly

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Ad Copy Workshop In Boulder CO

You don't need to be a genius to write ad copy that sells. You just need three things to create ad copy that puts cash in your pocket: A few simple,

by Mike Connolly

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Customer Feedback: The Best Ad Copy You’ll Never Write

Customer Feedback is the "Breakfast of Champions". -- Brian Tracy (paraphrased) Imagine a strange room where one of your happy customers enters one door, and two, five, maybe even ten new

by Mike Connolly

direct response copywriting across "the chasm"

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Direct Response Copywriting Secret: “The Chasm”

One of the most useful insights I've ever heard when it comes to direct response copywriting is what I'll refer to as "The Chasm". It was revealed by Mike Palmer, author

by Mike Connolly

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Facebook Ad Copy Hacks to Attract Your Best Customers

So there I was, learning all about Facebook ad copy with Infusionsoft (now Keap) resident Facebook ad genius, Cody Barlow. I was getting paid as copywriting "hired gun", but this guy

by Mike Connolly

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Sales Copy Structure

Tuesday, February 2, 2016 En Route to Infusionsoft HQ, Chandler, AZ At 30,000 feet all I see is a white blanket of clouds and blue sky above. I'm not even thinking about the

by Mike Connolly

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