There’s a bar scene in the movie A Beautiful Mind where the young John Nash is getting clear signals from an attractive young lady that she is VERY interested in him…
Not one to mince words or waste time with social formalities, he walks over to her, looks her straight in the eye and invites her to have sex with him.
A few moments pass as she holds his gaze…
…Followed by a thundering slap on the face.
Getting right to the point (at least from his point of view) clearly wasn’t our hero’s best move.
And unfortunately, as marketers we’re all too often guilty of the same mistake.
You could have the best copy in the world…
The most elegant design…
The slickest tech gimmicks…
But if your message isn’t presented at the right time, in the right place and in the right sequence…
Just like John Nash in that bar scene, you might get a whole lot less than you bargained for.
In marketing, we call this “Follow-Up Failure”.
It’s when we swoop in for the kill, and send our prospects storming off in a huff…
…and straight into the waiting arms of our competitors.
Even if you spend a fortune on ads to attract your ideal buyers, by failing to simply provide the info they’re looking for at the right time and place…
You could be losing as many as four out of five of these valuable prospects.
The Follow-Up Failure Solution
I know — I’ve been just as guilty as anyone.
Fortunately, the solution is simple.
And once implemented, it runs 24/7 for you, while you’re out tossing a Frisbee with your pooch…
Rooting for your daughter at her soccer game…
Or just enjoying a little worry-free time to catch up on a few things at work.
Want more qualified leads — without spending a dime more on Facebook, Google or any other type of ads?
Click here for a free Follow-Up Diagnostic to discover all the ways your business could leaving money on the table…
Remember, your fortune is in the follow-up.
