Core Message Copy Platform

When marketing messages are muddled, mixed up and inconsistent, prospects and customers tend to say no, or just go away…

Yet it’s hard to keep all your marketing messages consistent when you’re under the gun to get a sales page to get out in 2 days… Or a landing page and e-blast campaign out by end of week… And 4 social media posts to write in the next 60 minutes…

Sound familiar?

Let’s take a closer look…Core Message Copy Platform

First, it’s important to understand that failing to plan is planning to fail…

It’s just as true in marketing as it is in football, basketball or baseball or any competitive endeavor….

As competitive as it is today in business, your marketing claims must be substantiated… You need facts at the ready…

Your Core Message Copy Platform Saves Time, Positions Your Brand for Success.

There’s a secret weapon in my arsenal that ensures you have consistent and strategically sound marketing messages across every channel…

It’s called a Core Message Copy Platform and it includes a wholly integrated set of powerful, benefit driven selling statements about your product, service or program.

A Core Message Copy Platform (CMCP) gives you the foundation to build all your marketing on.  When it’s the first marketing communication piece you create, sales happen quicker with less effort. In short, your Core Message Copy Platform drives up your return on every marketing dollar invested.

What’s included in a Core Message Copy Platform:

  • Competitive Market Analysis and Report
  • Product tagline
  • Description of your specific target market persona
  • Explanation of the value provided by your product or service
  • Description of how your product works
  • A complete list of market research facts and figures of interest to target prospects
  • Unique Selling Proposition (USP) statement
  • Emotional Selling Proposition (ESP) statement – The deeper benefits
  • Product or service positioning statement
  • Testimonials from product champions
  • Key benefit statement
  • Key benefit statements designed to overcome anticipated objections

Keeping your core marketing message consistent and persistent builds brand equity and increases marketing ROI.

Remember repetition builds reputation…

A Core Message Copy Platform enables you to…

  • Develop strong, consistent selling statements
  • Create a memorable, positive image for your products
  • Touch a target audience on an emotional level
  • Increase the selling power of your marketing materials
  • Raise your ROI to levels that meet and exceed your expectations
  • Boost the flow of revenue into your business significantly!

Ready to pack more power in your marketing?

Let’s get started!

free marketing consultation

Schedule a Free 15-Minute Consultation to learn more about how to leverage a StrategiCopy Core Message Copy Platform in your business.

Vania Clark-Butler, CEO Automating Success“You’re an awesome copywriter, Mike. There’s a lot of depth in your material. I feel much better about moving forward with updating my website and targeting my branding using the material you’ve prepared for me.”

~ Vania Clark-Butler, Founder & CEO, Automating Success