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What is StrategiCopy?

You may be wondering, just what is “StrategiCopy”?

Great question!

So, is it really a “thing”, or just some made-up term?

Well, actually, it’s both…

But to clarify, let’s break it down a bit.


What is “strategy”?

According to a definition by Google, it’s… “a plan of action… designed to achieve a major or overall aim.”

What is “copy”?

Copy, by my definition, is simply the words (and sometimes sounds and imagery) that connect people with products.

Or, another way to say that is, copywriting is the art and science of connecting people with products (including services).

So “StrategiCopy” then is…

“StrategiCopy” then is simply using just the right words, sounds and imagery within a well-designed plan of action to achieve your overall major sales goals by connecting the ideal prospects in your market with your products and services.

In other words, it grows your revenues with copy that sells.

And that happens to be our mission here at StrategiCopy — to help you grow your business with copy that sells.

For more on that, read “Why StrategiCopy”.

If you sell with words, chances are you could sell more by getting your copy just right.

Or my increasing the amount of content you share…

Or by matching it with the right media for your target audience…

Or by delivering it more frequently…

Or, well, employing any number of other copywriting or content strategies — beginning to get the picture?


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About The Author

Mike Connolly

Dan Kennedy Certified Copywriter for Info-Marketers and Infusionsoft Certified Partner, Mike Connolly lives in Boulder, Colorado, builds marketing funnels that rock, and loves cycling (almost) all year round.

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