What Do You Stand For?

“If you don’t stand for something, you’ll fall for anything.” (paraphrased) Alexander Hamilton

What makes an individual or company stand out?

If you’ve ever struggled over coming up with a USP, or unique value proposition for your offer, here’s something that can help.

People buy from people they feel they know, like and trust.  Likeability stems from shared values.

If you value generosity, you’ll probably feel pretty good about a person or company who donates time and money to a puppy rescue operation.

When you let your values be known, you attract people to you who you’d like to do business with and repel those you’d just as soon not do business with.  So no need to hide what you believe in.  Quite the contrary, by taking a stand you create recognition, liking and a memorable impression.

We tend to remember people who represent us in some way.

That being said, how do get the word out about what you value?

Of course, if you write from the heart it will come out naturally.  Yet it doesn’t hurt to write them down and repeat them often.  It’s one way to establish a “brand” identity.

Here are some examples:

Apple Computer: “Think Different”

Brendan Burchard (Thought Leader in Personal and Business Development): “Live Fully, Love Openly and Make a Difference”

Infusionsoft Core Values:

  • We empower entrepreneurs
  • We listen, we care, we serve
  • We do what we say we’ll do
  • We practice real and open communication
  • We face challenges with optimism
  • We check our egos at the door
  • We innovate and constantly improve
  • We do the right thing
  • We believe in people and their dreams

What do you stand for?

About The Author

Mike Connolly

Dan Kennedy Certified Copywriter for Info-Marketers and Infusionsoft Certified Partner, Mike Connolly lives in Boulder, Colorado, builds marketing funnels that rock, and loves cycling (almost) all year round.

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