Sales Page Popups – Are They Real?

Hey, you’ve got questions, and I’ve got answers.

Someone asked me recently, a prospective client — was wondering about this particular webpage. So you can see, we’ve got a sales page here, long form copy. Got a video in the middle of it, selling one product, which is always a good way to sell a single product like this is to do long form.

And it’s not hugely long form. It’s actually kind of short, but you get the idea. It is a landing page, and as you can see here in this little blurb, it does say advertorial, as you can see up here in the URL, getphotostick. It is basically a branded URL. The company has dedicated this landing page to just this one product.

It’s a perfect type of product for promoting with a direct response ad.

Now, you might notice here these little things popping up in the lower left, and that is what this person, business owner, with a actually similar kind of a product, was wondering about. What are these things? And his question to me, pull out my little sheet here so we can kind of go through this together, was he was wondering if these little notices that pop up are those … What are those? Are those real customers? Are there really that many people … are people buying these, one every minute, or looks like maybe one every few seconds?

The answer to that question is probably not. That is the result of an app that basically aggregating the customer data. So in other words, people are purchasing this product, or may be purchasing this product, and then that data is gathered and posted right here.

It says here, someone from Brandon, Florida, just purchased the photo stick, okay. And so that is kind of really where that’s coming from. Is that real time? Did that person from Brandon, Florida, or whatever that was, did they really purchase it right at that particular moment? Probably not.

There’s a number of these kind of programs, apps, whatever you wanna call them, plug-ins, widgets, gadgets, that will create these little pop-ups based on how they’re programmed, right?

So is each one of these little messages triggered by an actual sale in real time? Probably not in real time. Are they triggered by an actual sale at all? Possibly. But I suppose it is very believable that a marketer could, let’s say, not necessarily that you’d wanna do this or that I’m recommending it, but you could pre-populate that app with imaginary, let’s say, customers, okay?

Are they real? Could those be real customers? And real sales — in real time?

Well, maybe. But in all likelihood, it could be something that was created just to create an effect.

What effect is it creating? And again I’m going back to the question here from this person who was wondering about this. Obviously it’s creating a little bit of urgency, and a sense of social proof, right? The urgency part, that’s maybe a little bit hard to connect. It’s probably more along the lines that you see people buying it, and there’s just this sort of sense that hey boy, if everybody else is buying it, I hope I can get in before it runs out, type of thing, maybe.

But I think the main thing is it provides a sense of social proof, that hey this is for real. People really are buying it, and it’s one of the problems with a webpage. When it’s a static webpage, you don’t have the same effect, where let’s say you’re in a store, or you know, if you’ve ever been standing in line for a movie ticket or an Apple iPhone, or something like that … Harry Potter book, whatever.

You’re waiting for that moment, and you can see all these people in front of you. It creates a social reality that gives you the feeling that, yeah, I gotta have one. It helps you make that decision, right? So it creates that kind of effect, and that’s why they do it.

Is that tactic effective? Well, from everything heard, the answer is resoundingly yes. Now I think it does depend on what kind of a product you’re selling. Some products I think it works better for than others. Things like this, it’s an excellent way to go. Something where it’s a more contemplated type of sale, where you kind of have to think about it, learn more about it, you know let’s say legal services.

Or let’s say maybe you’re thinking about landscaping your home or something, those are not such sort of snap decisions, and I don’t think they would be quite as effective if you saw these little pop-ups saying people have just purchased something that costs tens of thousands of dollars, for instance.

So, in summary…

These are created by an app that aggregates customer data and then generates those popups to create a sense of urgency and social proof.

Is each one triggered by an actual sale?

Probably (actually, almost certainly) not.

Are they real customers and real sales?

Maybe… But it in all likelihood a marketer could “pre-populate” the data with fake identities.

Is this tactic effective?

From everything I’ve heard, the answer is — depending on the type of product you offer — resoundingly yes.

Could you create a similar sales page and drive traffic to it in order to generate sales and customers?


So, could it work for your website? Possibly. Depends on your product, depends on what your offering is, and also if you have some real, legitimate customers that you’d like to let your audience, your market, know about. It could be a really good way to go.

Would you like help with that?

Just let us know what you have in mind here and we’ll get back with you ASAP.

I hope you enjoyed this content — thanks for stopping by!



About The Author

Mike Connolly

Dan Kennedy Certified Copywriter for Info-Marketers and Infusionsoft Certified Partner, Mike Connolly lives in Boulder, Colorado, builds marketing funnels that rock, and loves cycling (almost) all year round.

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