How to Profit From Online Customer Reviews (The Lazy Man’s Guide)


Did you know…

“85% of consumers trust online customer reviews as much as personal recommendations”

Want to increase sales by up to 10% or more over the next 12 months without having to go to a lot of extra expense or effort?

Consider these stats:

  • 49% of consumers need at least a four-star rating before they choose to use a business.
  • 79% of consumers have read a fake review in the last year, but a worrying 84% can’t always spot them.
  • Consumers read an average of 7 reviews before trusting a business – up from 6 last year.

When asked, “Do you read online reviews to determine if a business is good or bad?”, consumers overwhelmingly said yes, according to BrightLocal. Here’s the breakdown:

Online Customer Reviews Chart 1


When asked, “How many online reviews do you read before you can trust a business?”, here’s what they said:

Online Customer Reviews Chart 2

And when asked, “What’s the minimum star rating a business must have for you to use them?”, the responses broke down as follows:

Online Customer Reviews Chart 3Okay, so it’s clear that online customer reviews must play a key role in your online marketing. If you’re not already getting a good number of positive online customer reviews in Google, Facebook and other review aggregators, could increasing the number of number and quality of online customer reviews help you grow sales by 10% or more over the next 12 months? I think you’ll have to agree, it’s at least worth looking into…

And here’s the kicker: Google (and other search engines) love authentic reviews. Why? Online customer reviews help them determine which search results get prominent display. After all, their success depends on sending their visitors to links that will deliver the best possible experience. And authentic online customer reviews are one of the best indicators of customer experience at the business reviewed.

It gets even better (and here’s the “lazy man” part)…

Your reviewers provide content for you.

All you need to do is make it easy for them to post reviews once they’ve given you feedback.

And will all your customers give you feedback and reviews?

Almost certainly not — but it’s one of those occasions when if you don’t ask you won’t receive. But by asking on consistent, systematic basis, you will garner plenty of reviews over time.

I’m not religious, but it’s just like the bible says: “Ask and ye shall receive.”

The process is easy: After a customer buys something, or receives a service from your business, you ask for feedback. This question can be very simple:

“Would you recommend us?”

And give them a chance to say yes or no.

It could be an email like this:

Customer Feedback Request

When they answer “Yes”, you take note and send them to a landing page where you can thank them, and invite them to post a review on Google, Facebook or any other review aggregator that’s particularly relevant for your industry. For instance, an attorney might invite reviews at… a contractor on… a dermatologist on, etc.

And when they post a review, it becomes your online content.

In other words, they just added some of the best content there is, for both getting found, and building trust you could possibly create…

Except, you didn’t have to lift a finger to create it.

Pretty cool, huh?

But what if they say “No”?

This is where most business owners get hung up.

If your customer gives you negative feedback by saying “No”, you now have a dilemma… Knowing he or she isn’t a happy camper, do you then make it easy for them to post an online customer review for your business?

Well, according to Google’s Terms of Service, it wouldn’t be fair not to give both positive and negative reviews a chance:

To wit:

Online Customer Reviews Google TOSOkay, so to be clear: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”

Doing so could trigger a removal of all suspect reviews on your Google My Business page — which doesn’t help your business’ online reputation.

And that’s okay — assuming, you take pride in the experience you provide all your customers. (If you don’t, please stop reading now and go away until you’re ready to do good by your customers.)

The beauty of asking your customers for feedback is that it helps you constantly innovate and improve your business. Which is how you grow sales. You can’t lose, as long as you and your team follow through and — as you deem appropriate — hone your products and services to the point where you’re honestly earning GREAT online customer reviews the large majority of the time.

Now, it all this seems complicated, relax. There are plenty of systems out there to help you automate the process.

And once you have a good system in place, the whole process can take place entirely on autopilot. Leaving you free to sip daiquiris in a hammock all afternoon — you lazy guy (or gal), you…

Or whatever else you want to do with your time, as your sales grow on autopilot.

Take Our 5-Day “Proof-of-Concept” Challenge and Start Getting More Online Reviews in Less Than a Week

Give Me 5 Days And You’ll See Results

Click here to learn more

Are you getting feedback and online customer reviews on a consistent basis? What’s working best for you? What are your greatest challenges?

Please comment below — We’d love to get YOUR feedback on this post!  🙂

And of course, we’ll respond and do our best to answer any questions you may have.

Thanks for reading!

About The Author

Mike Connolly

Dan Kennedy Certified Copywriter for Info-Marketers and Infusionsoft Certified Partner, Mike Connolly lives in Boulder, Colorado, builds marketing funnels that rock, and loves cycling (almost) all year round.

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