How to Write Better Ad Copy

Here’s a little secret for how to write better ad copy…

When you’re writing ad copy, are you ever tempted to wander down every little trail?

Or throw in every idea you can think of to make your point?

If so, you may be losing your readers — and business — with “idea clutter”.

The problem is, if your ad, email, web page headline, etc. points your reader or viewer in more than one direction, it confuses them.

How to Write Better Ad Copy

They’re not sure what to do, so they do nothing.

I’ll show you how to fix that in a moment.

But first a quick story…

So yesterday I ran across yet another online writing app.

Are you a sucker for these things like I am?

If so, I bet you’d love The Hemingway App.

It’s supposed to help you write like “Papa Hemingway” himself. His gift was an incredibly simple — yet powerful — writing style.

(I suspect he would’ve hated the app though — too mechanistic.)

You don ‘t need to write novels…

But that super simple style works well in marketing.

And it’s exactly what you need to steer clear of “idea clutter” in your copy.

Best-selling author and direct response copywriting master Mark Ford calls this technique in writing “The Power of One”.

It works with any form of marketing you write — emails, landing pages, Facebook ads… You name it!

The rules are pretty dang simple:

  • One good idea
  • One compelling promise
  • Conveyed by one compelling story
  • One emotion already active within the prospect
  • And one clear CTA (Call To Action)

Look at any great ad, and you ‘ll see the Power of One at work.

Need a second set of eyes for a piece you’re writing? Our Copy Critique could take your ad from “meh” to moolah-making!

About The Author

Mike Connolly

Dan Kennedy Certified Copywriter for Info-Marketers and Infusionsoft Certified Partner, Mike Connolly lives in Boulder, Colorado, builds marketing funnels that rock, and loves cycling (almost) all year round.

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