Don’t Let ’em Spook ya’

 “Don’t believe everything you think.”

~ Bumper Sticker

How do you know if a promotion will be a success?

Advertising legend Joe Sugarman was told in no uncertain terms by a good friend, a supposed expert in the field, that a promotion Joe had in mind flat out would not work.

Fortunately for Joe, he ignored this advice and went on to sell over 20 million pairs of his now famous “BluBlocker” sunglasses and made a fortune doing so.

Note: By ignoring the advice of his friend and following the one simple principle I’ll share with you in this week’s tip.

In this video you’ll learn from Joe’s experience how to avoid a deadly mistake that’s probably costing entrepreneurs untold riches every day. (I’m sure I’ve made this mistake, maybe you have too…)  Check it out:


Enjoy, profit, and above all, stay awesome.

About The Author

Mike Connolly

Dan Kennedy Certified Copywriter for Info-Marketers and Infusionsoft Certified Partner, Mike Connolly lives in Boulder, Colorado, builds marketing funnels that rock, and loves cycling (almost) all year round.

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