The Loser’s Credo—10 Surefire Ways To Fail At Anything In Life And Business

If at first you don’t succeed… Ditch the damn thing. Cry, cry again. Tie your shoes next time… Before you start the race. Blame anybody but yourself. Paint your hair red and jump up and down five times. Take a break, then take the afternoon off. Get mad—It’ll give you a boost Take 2 aspirin…

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best content marketing

Best Marketing Content No Match For A Great Offer

You can have the best marketing content in your industry and still lose out. There’s one thing that trumps even the best copywriting and marketing efforts. Let me explain… A friend and former client wrote a white paper recently. In it, he talks about how he figured out how to triple sales every year for…

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marketing strategies from the trump campaign

3 Big Marketing (And Life) Lessons From Trump’s Win

Please don’t mind me if I ramble a bit. I’m still catching up on my sleep, having stayed up late Tuesday watching the election results – not good when you gotta’ get up at 4am the next day and be sharp and on your toes. And even then I had a problem. Being a Trump…

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internet copywriting workshop

Ad Copy Workshop In Boulder CO

You don’t need to be a genius to write ad copy that sells. You just need three things to create ad copy that puts cash in your pocket: A few simple, proven guidelines An internet connection The patience to fail until you get it right More on this in a moment, but first a shameless…

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customer feedback

Customer Feedback: The Best Ad Copy You’ll Never Write

Customer Feedback is the “Breakfast of Champions”. — Brian Tracy (paraphrased) Imagine a strange room where one of your happy customers enters one door, and two, five, maybe even ten new prospects, all keen to buy from you exit the other side. Far fetched? Maybe not… With more and more business happening online, a solid…

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lead magnets

What Is Lead Generation? 7 Steps To An Irresistible Lead Magnet

What is lead generation… And how can a “Lead Magnet” help you attract more of your ideal clients? Lead generation is the process of attracting people who may be interested in buying your products and services. And, of course a “lead” is just a term for a very real person who in some way could…

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copywriting ideas

Sell Stuff Online In 5 Simple Steps

I’ve been getting asked this a lot lately… “What’s the best way to sell stuff online?” The short answer is, whatever works… Okay, so you want to know specifics? Well, here’s a case study of what one very successful marketer, LeadPages is doing… First a brief, step-by-step outline. Then I’ll go into details: Facebook ad,…

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business networking success

Business Networking Success in 12 Simple Steps

Is business networking success a crucial part of your marketing? It’s becoming a more valuable part of mine. As Reddit founder Alexis Ohanian said, at a networking event I attended a couple of days ago: “Sucking at something is the first step to getting sorta’ good at anything.” True, in my experience with networking, like…

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direct response copywriting across "the chasm"

Direct Response Copywriting Secret: “The Chasm”

One of the most useful insights I’ve ever heard when it comes to direct response copywriting is what I’ll refer to as “The Chasm”. It was revealed by Mike Palmer, author of perhaps the most wildly successful video sales letter ever published. He spoke about it in a talk he gave at the American Writers…

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Google's AMP Project

Accelerated Mobile Pages 101

What are Accelerated Mobile Pages, and what does Google’s AMP Project mean for your business? AMP – short for Accelerated Mobile Pages – radically changes how the open web works in two ways. First, it requires developers to use a narrow set of web technologies to create pages. It forbids most JavaScript, a rule which…

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