customer feedback

Customer Feedback: The Best Ad Copy You’ll Never Write

Customer Feedback is the “Breakfast of Champions”. — Brian Tracy (paraphrased) Imagine a strange room where one of your happy customers enters one door, and two, five, maybe even ten new prospects, all keen to buy from you exit the other side. Far fetched? Maybe not… With more and more business happening online, a solid…

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copywriting ideas

Sell Stuff Online In 5 Simple Steps

I’ve been getting asked this a lot lately… “What’s the best way to sell stuff online?” The short answer is, whatever works… Okay, so you want to know specifics? Well, here’s a case study of what one very successful marketer, LeadPages is doing… First a brief, step-by-step outline. Then I’ll go into details: Facebook ad,…

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direct response copywriting across "the chasm"

Direct Response Copywriting Secret: “The Chasm”

One of the most useful insights I’ve ever heard when it comes to direct response copywriting is what I’ll refer to as “The Chasm”. It was revealed by Mike Palmer, author of perhaps the most wildly successful video sales letter ever published. He spoke about it in a talk he gave at the American Writers…

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Facebook Ad Copy Simplified

By Bablu bit (Own work) [CC BY-SA 4.0], via Wikimedia Commons At the Infusionsoft Implementation Accelerator in Phoenix last week, where I served as copywriting “hired gun”, I sat in on a couple of conversations with their resident Facebook Ad genius, Cody Barlow. I also wrote a good half dozen or more ads for attendees.…

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sales copy secret

Sales Copy Structure

Tuesday, February 2, 2016 En Route to Infusionsoft HQ, Chandler, AZ At 30,000 feet all I see is a white blanket of clouds and blue sky above. I’m not even thinking about the aircraft aiding my escape from a snowy, frigid Denver airport. All I know is, I’m getting a few tasks knocked out on…

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Internet Marketing Legend Matt Furey on Business Mastery

Internet Marketing Legend Matt Furey on Business Mastery

An Unusual Presentation I’ve been wanting to meet internet marketing legend Matt Furey for years. So there he was in front of 600 people at the GKIC Info-Summit, November 2015, Broomfield, Colorado. Most of the other speakers wore suit jackets, some ties. Matt’s up there in his light blue Tai Chi outfit, open at the…

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sales growth chart

How to Double Your Sales Growth in 2016

How would a 2x increase in your company’s sales growth next year change your life? Last week, I had the pleasure of co-presenting a program at our local Chamber of Commerce here in Boulder. We talked about the ONE thing that could keep you from doubling your sales growth in 2016 – and how to…

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Increase Conversion Rates Using Titles, Subtitles And Subject Lines

One simple way to increase conversion rates is by using titles, subtitles and subject lines to get your ideas across clearly. In this interview, we talk about how to use these simple elements in your content to improve conversions at various points in your marketing funnel. Infusionsoft Unleashed Interview with Lisa Catto and Daryl Hine.…

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Infusionsoft Copywriter Exposes Machine

In this webinar, Infusionsoft consultant and copywriter Mike Connolly reveals how Digital Marketer’s Follow-Up Machine makes building killer follow up campaigns a breeze: So what exactly is “The Machine”? And why should Infusionsoft users care? The Machine integrates a set of proven email templates into a powerful email marketing system. Automated by Infusionsoft, it gives…

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Grow Your Business With These 3 Free Tools

Here are 3 planning tools I’ve found extremely useful in mapping out my marketing. Employ them and prosper! Marketing Plan Template Legendary management guru Peter Drucker said, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation…

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