Facebook Ad Copy Simplified

By Bablu bit (Own work) [CC BY-SA 4.0], via Wikimedia Commons At the Infusionsoft Implementation Accelerator in Phoenix last week, where I served as copywriting “hired gun”, I sat in on a couple of conversations with their resident Facebook Ad genius, Cody Barlow. I also wrote a good half dozen or more ads for attendees.…

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Lexus introduces Velcro seats…

To get the new quarter off to a good start, I thought I’d share a few news items of particular note on this very important day, also the first day of April, by coincidence: Lexus’ new velcro seat technology puts you firmly in the driver’s seat. https://youtu.be/YxVrkqv2Bc0 Wayback Burgers introduces new Cheeze Whiz Milkshake http://www.fastcasual.com/news/cheese-whiz-milkshake-oozes-onto-wayback-burgers-menu/…

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A Marketing Lesson From Saint Patrick

Saint Pat, The Marketer

Saint Patrick drove the snakes out of Ireland – True or False? Well, it depends… Fact is, it’s too dang cold in Ireland for snakes, so they never had any to drive out… …unless you mean the metaphorical kind. I’ll bet you didn’t know he wasn’t even born in Ireland, or that he was kidnapped…

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sales copy secret

Sales Copy Structure

Tuesday, February 2, 2016 En Route to Infusionsoft HQ, Chandler, AZ At 30,000 feet all I see is a white blanket of clouds and blue sky above. I’m not even thinking about the aircraft aiding my escape from a snowy, frigid Denver airport. All I know is, I’m getting a few tasks knocked out on…

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website analytics tool

Website Analytics Tool Means No More Guessing

Ya’ gotta’ love it when the underdogs win… Especially when it’s your home team. So, being a long time Coloradan, I was thrilled to see Peyton Manning and the Denver Broncos beat out the heavily favored New England Patriots last Sunday. And, get another shot at the Super Bowl. And even though I’ll be in…

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3 Quick Email Copywriter “Tricks”

  In 2016 this email subject line increased my eLetter open rate by more than 30% “Sanders Beats Trump In Epic Arm Wrestling Duel” Now, if you’re reading this post expecting a dissertation on politics, I’m sorry… It’s not about that. It is however about something that plagues almost anybody playing the content marketing game.…

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Internet Marketing Legend Matt Furey on Business Mastery

Internet Marketing Legend Matt Furey on Business Mastery

An Unusual Presentation I’ve been wanting to meet internet marketing legend Matt Furey for years. So there he was in front of 600 people at the GKIC Info-Summit, November 2015, Broomfield, Colorado. Most of the other speakers wore suit jackets, some ties. Matt’s up there in his light blue Tai Chi outfit, open at the…

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sales growth chart

How to Double Your Sales Growth in 2016

How would a 2x increase in your company’s sales growth next year change your life? Last week, I had the pleasure of co-presenting a program at our local Chamber of Commerce here in Boulder. We talked about the ONE thing that could keep you from doubling your sales growth in 2016 – and how to…

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content marketing strategy

Ultimate Content Marketing Strategy: Triggering the “Love Hormone”

Storytelling is nothing new. We humans have been sitting around the campfire swapping tall tales for at least 40,000 years, estimated age of ancient cave drawings, the earliest evidence we have. And from those ancient images on cave walls to cuneiform to hieroglyphics, printing press, telegraph, telephone, TV, email, iPhone… The means have changed, but…

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conversion optimization

A gutsy conversion optimization approach for your home page

I don’t know if it’s because another movie is about to be released, but I’ve been seeing a lot of interviews lately with people who knew Steve Jobs. Being an entrepreneur is one of the loneliest jobs on the planet. And leaders like Steve Jobs are obviously in short supply. If you are driven, obsessed…

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