3 content writing tips for beginners

How to Escape the “Blank Screen Blues”

3 Content Writing Tips For Beginners

Have you ever sat down to write a blog post, article, email, video script or web page…

And then found yourself just staring at a blank screen and a blinking cursor?

This video shows you how to quickly write stuff that will keep your business growing.

No time to watch? Here’s the transcript:

Hey there Mike Connolly here, creator of Strategic Copy, the strategic writing system that helps you reach your perfect prospects with a story that sells so you can keep your business growing quickly, easily and profitably…

What I want to talk to you about is how to quickly escape the blank screen blues in three easy steps. Have you ever sat down to write a webpage or an email auto responder or video script and just felt like this? You’re just staring at a screen wondering what to say, what to do, what to write for this thing?

What I’d like to show you in three quick steps is how to get past this and over to this where this silly little goose here with the golden egg. It’s kind of like you feel like your content and really it is your content is out there producing new customers for you, just like that goose laying the golden egg. Okay? So here we go.

First, you want to have a clear game plan. You want to understand what it is that you want to do, what you want this particular piece of content to do for you. In other words, how is it going to attract your perfect customers attention and then give them something that solves a problem, or answers some interest that they have or desire that they have so that they’re curious enough to take the next step with you.

Then finally, what is that next step that you want them to take with you? Would it be to opt in to your email list? To give you a phone call? Maybe to buy your product on the spot? Whatever it is, just be very clear about where you’re starting from, who it is that you’re addressing and where it is that you want to take them. That’s the first piece is your game plan. Be sure you have that in place before you get started.

Second is I like to keep what I call and idea index and this doesn’t have to be anything fancy, but the reality is once you have your game plan in mind, you’re going to come up with ideas at the craziest points in time so that you might be walking down the street. You could be fixing dinner. Maybe just having a conversation for somebody, waiting in line, whatever.

You’ll get crazy ideas that sometimes you just want to jot them down even if they don’t make complete sense and sometimes you’ll get some fantastic ideas, but what you want to do is have all those in a place where you can store them and say, “Okay, when I need an idea, when I need to sit down and write this piece of content, I’ve got somethings to choose from.”

Want more helpful tips like these?

Get 2x The Marketing Results in 1/2 The Time
This Free Guide Shows You How

Click here to get your copy – FREE!

Where do you find ideas fast? I’m going to give you just three quick ideas. There’s easily dozens of them out there where you can get ideas that will trigger your thinking and get the wheels rolling for you, especially when you’re in a hurry.

One of them is feedly.com. I like this. It’s a news feed that you can target to the specific types of content for your industry or your niche, so that you’re getting lots of fresh information from a whole variety of sources that you can go in and get ideas from.

Another one is alltop.com, and AllTop is again, it’s a congregation, not a congregation, but an aggregator of types of content that all are sorted into different categories that will help you be able to pick out. Okay, so if you wanted to write something about vegan meals or about how to invest in the latest stock or cryptocurrency or whatever, you can go in and find articles on that topic that will give you ideas for things to write about.

Finally, I’m putting Seinfeld in quotes here, because you can take this whole idea that Seinfeld had in his comedy series, which is that it’s a series about nothing. What that really means is just think of little things that happen in your day that can be stories. You’d be surprised how just the tiniest little thing, some silly thing that your dog did or you were walking by some kids in the park and they got you involved in a Frisbee game, whatever, that they can turn into just fascinating little tidbits for your customers.

Particularly with email it works that way, but always, if you can bring in a personal story, that helps people relate to you and they really feel like there’s a person on the other end of that piece of content. Those are some places to get ideas real quick.

The last thing that you want to do, step three here is to set up a calendar. Or at least keep some type of calendar in mind for what it is that you plan to write through the course of the year… Or even just the next quarter, or even if you’re really busy, what you plan to do over the next week.

Having a calendar in mind will help you plot out, okay, so at certain times of year, there’s certain types of content that you want to have going out, or maybe depending on how busy you are or what projects you have going on, you’ll be able to fit in some time to get that video script, or that email autoresponder or that webpage done so that you can plan ahead, start the gears, meshing, start your brain thinking about what it is that you’ll be writing about in advance because you’ll pick up ideas along the way that will then make it really easy when you finally sit down to write that piece of content.

There you go. That’s 3 easy steps to getting past the blank screen blues. Going from that awful feeling of staring at a blank screen and a blinking cursor, to have that silly little goose laying a golden egg for you that’s just bringing new customers, new business, keeping your business growing.

That wraps up this quick writing tip. I love getting your feedback. Let me know what you think in the comments below, and by all means, subscribe to this blog, that way you’ll get the latest news and tips on writing strategic copy that turns your perfect prospects into happy customers.

Thank you for reading this post!

Wishing you pain free writing, happier customers and a growing, profitable business.

About The Author

Mike Connolly

Dan Kennedy Certified Copywriter for Info-Marketers and Infusionsoft Certified Partner, Mike Connolly lives in Boulder, Colorado, builds marketing funnels that rock, and loves cycling (almost) all year round.

Comments are closed.