Conversion Rate Optimization Archives - Cutting Edge Copywriting Tips

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How to Easily Grow Your Average Customer Value

Customer value optimization is one of the most overlooked marketing strategies. It's an opportunity that far too many businesses are missing — and they don't even know it. Not focusing on

by Mike Connolly

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Does Your Homepage Content Makes a Good First Impression?

Is your homepage content turning visitors into clients — or just turning them away? With the right messaging, your homepage conversion rates could double, triple — even 10x or more. Here's how

by Mike Connolly

Shock & Awe Box Contents by Zine Graphics Concept by Dan Kennedy

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Dan Kennedy Style “Shock and Awe Box” Contents Revealed

A "Shock and Awe Box", as promoted by Dan Kennedy could give your business a serious sales boost. Here's what you'll find inside a really good one. Do you have a

by Mike Connolly

Landing Page Ideas - Come In, We're Open

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3 Helpful Landing Page Ideas to Boost Your Revenue This Year

In the online world, your landing page is like the front door to your store. If customers don’t cross that threshold, you don’t make sales. And if you don't make

by Mike Connolly

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Email Open Rate Secret Revealed

If your email open rates are down in the dumps, you're probably not getting many clicks. No clicks, no sales. No sales, well... bummer. What to do? Well, there's an easy way to fix

by Mike Connolly

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7 Simple Yet Powerful Sales Page Tips To Boost Sales

Sales Page conversion rates can make or break your digital marketing campaign. What if you could bump your rate from just one to two percent? That's a 100% increase in sales. And

by Mike Connolly

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Sell Stuff Online In 5 Simple Steps

I've been getting asked this a lot lately... "What's the best way to sell stuff online?" The short answer is, whatever works... Okay, so you want to know specifics? Well, here's a case study

by Mike Connolly

direct response copywriting across "the chasm"

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Direct Response Copywriting Secret: “The Chasm”

One of the most useful insights I've ever heard when it comes to direct response copywriting is what I'll refer to as "The Chasm". It was revealed by Mike Palmer, author

by Mike Connolly

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How to Achieve Consistent Sales Growth For Your Company

How would a 2x increase in your company's sales growth change your life? A while back, I had the honor of co-presenting a program at our local Chamber of Commerce here

by Mike Connolly

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How to Increase Conversion Rates With a Few Simple Practices

Every marketer wants to increase conversion rates. It's just not as easy as it looks. So how do the most successful copywriters do it? In the following "Infusionsoft Unleashed" interview with "Marketing Catalyst"

by Mike Connolly

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Marketing Funnel Case Study: Fisher Investments

Have you ever wondered what it takes to create a really rockin' marketing funnel? I don't know about you, but "money machines" that crank out income for the owner day and

by Mike Connolly