Author Archives: Mike Connolly

Are You Making This Deadly Marketing Mistake?

You can talk to a wall ‘til you’re blue in the face and all you end up with is you and the wall.  I’m sure you’ll agree there’s nothing like talking to a warm, responsive audience, no matter the number. Better yet, let me ask you a hypothetical question: You own a hot dog and…

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Manufacturing Your Own Luck

Do you think being Irish being make you lucky? Surviving centuries of British rule, a potato famine and being treated as third class citizens after emigrating to America sure didn’t seem so lucky. Yet they manufactured luck, facing adversity with a bright outlook and sense of humor: Mary: “I was just wearing my new shoes…

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Marketing Funnel Case Study: Fisher Investments

Have you ever wondered what it takes to create a really rockin’ marketing funnel? I don’t know about you, but “money machines” that crank out income for the owner day and night with a bare minimum of effort fascinate me. What’s even more fun is building them… And an online marketing funnel can pay dividends…

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3 Tips to Help You Break the Content Marketing Time Barrier

Want to get your web content “out the door” in half the time so you can catch your kid’s next soccer game, birthday party or concert without fail? Nowadays pretty much every business owner and marketing manager needs to churn out a constant stream of quality content just to get the business noticed online. Yet…

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5 Keys to Cool Topics

If content marketing is part of your marketing mix, here’s a handy checklist that will save you countless hours and power up your conversion rates. Perhaps like you, I have a marketing content calendar to keep up with, including daily social stream, weekly blog post, e-book once a month, and (ideally) a bi-annual product launch……

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Pitch vs. Content: What’s the Right Mix?

You are not alone if you’ve ever felt bewildered by this question: “I know I need to educate my prospects, but how and when do I make the transition from educator to salesperson?” The speed of technology makes it hard to know where and when to seed a sales message without being clumsy about it. …

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What Do You Stand For?

“If you don’t stand for something, you’ll fall for anything.” (paraphrased) Alexander Hamilton What makes an individual or company stand out? If you’ve ever struggled over coming up with a USP, or unique value proposition for your offer, here’s something that can help. People buy from people they feel they know, like and trust.  Likeability…

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5 Ways to Convert Website Visitors

On Game Day, one of three things can happen when a quarterback throws the ball.  And two of them are bad: Incomplete Interception Pass Complete Even with those odds, guys like Peyton Manning and Tom Brady manage to win games.  And championships. When a visitor hits your web site, one of five things can happen.…

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3 Ways to Crush It in 2014

So congrats, you made it through 2013. Perhaps in flying colors, maybe with a few dents and scrapes. If you’re fortunate, you’ve set goals you’re excited to get a jump on when the starting gun goes off at midnight, December 31. Here are three strategic and tactical ways to get more done in less time…

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Got Culture?

Last week I was honored and blessed to serve, strategize with and write copy for some of the most amazing entrepreneurs on the planet at the December 2013 Infusionsoft Implementation Accelerator. It’s my third Infusionsoft Implementation Accelerator, and each one gets better. It’s also my first time seeing their new HQ.  On Day 1, I…

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