Simple Ad Copy Test For Any Type of Advertisement

Want a simple ad copy test to know whether any type of advertisement you’re running will be successful?

As I’m sure you know, in today’s world, we’re surrounded by “noise”.

We get barraged every minute with messages of one kind or another…

(Something like 4,000 per day, by one count)

Emails, text alerts, Instant Messaging, video ads, popups…

Huge, right?

But to attract new business, you need to get noticed (in a good way, of course).

So how in the heck can you get your prospect’s attention these days, with all that noise out there?

Here’s a simple ad copy test:

Does your ad…

1. Rifle target the exact audience you want to reach.

2. Create an offer they’d be nuts not to take.

3. Put your message out there in a clear and compelling way.

That’s where great copy comes in — but note: It’s not nearly as important as the first two.

You could offer to sell a Lamborghini for half off with the best copy in the world…

But if you offer it to the guy on the street corner offering to work for food, it probably would be a waste of your time.

Audience, then offer, then copy.

That’s what makes for million dollar marketing campaigns.

About The Author

Mike Connolly

Dan Kennedy Certified Copywriter for Info-Marketers and Infusionsoft Certified Partner, Mike Connolly lives in Boulder, Colorado, builds marketing funnels that rock, and loves cycling (almost) all year round.

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